Overcoming Fundraising Hurdles

TSC Case Study

The Shepherd Center

Domain

CRM Implementation,
CRM Integration

Industry

Not-for-profit
(NFP)

Services

Discovery, Architecture,
Integration, Data Migration

Platform

Dynamics 365, Azure,
Power Platform, SSIS

TSC Case Study

The Shepherd Centre's Transformative Journey
in Overcoming Fundraising Hurdles

ITKnocks proudly showcases The Shepherd Centre’s impactful work, providing hope and support for children with hearing loss. For over 50 years, this not-for-profit pioneer has offered specialized programs, demonstrating an unwavering commitment to fostering skills for every child’s development and future success.

Voice of the Customer

Engagement Summary

ITKnocks collaborated with The Shepherd Centre to tackle significant fundraising challenges, including a cumbersome manual campaign selection process and donor concerns about credit card security, particularly the need for the CVC number. Our strategic approach involved implementing Microsoft Dynamics 365 Marketing, Power Automate, and SharePoint, seamlessly automating campaign selection for a diverse customer base of over 100,000. Crucially, we replaced the REST API with the XML API, enhancing the credit card donation process by eliminating the need for the CVC number, addressing donor apprehensions. 

Delivered Projects

Overcoming Fundraising Hurdles

ITKnocks transformed The Shepherd Centre’s operations, automating campaign selection for 100,000+ customers with Microsoft Dynamics 365 Marketing, Power Automate, and SharePoint. Simultaneously, we improved the credit card donation process by replacing REST API with XML API, eliminating the need for donors to provide the CVC number. This strategic intervention reduced errors, streamlined operations, and instilled donor confidence, leading to a substantial increase in contributions through the secure credit card channel. Our commitment to efficiency has not only addressed fundraising challenges but also enhanced the donation experience for The Shepherd Centre’s supporters. 

The Challenge

The Shepherd Centre grappled with a challenging fundraising landscape, marked by a cumbersome manual campaign process impeding productivity and hindering goal attainment. Notably, the reliance on credit card transactions faced obstacles as donors expressed reservations about security, contributing to a decrease in contributions. The organization urgently sought a transformative solution to streamline operations and instill donor confidence in the security of their contributions. 

Our Solution

In response to fundraising challenges at The Shepherd Centre, ITKnocks leveraged the Microsoft technology stack, integrating Dynamics 365 Marketing, Power Automate, and SharePoint. This strategic implementation automated the end-to-end campaign selection process, addressing complexities in managing a vast customer base. By eliminating hurdles, ITKnocks streamlined the donation process, instilling trust among donors and significantly boosting contributions through the credit card channel. 

Business Outcomes

Fundraising
Efficiency

Improved Donor
Confidence

Higher Donation
Targets

Enhanced User
Experience

Technical Outcomes

Automated Campaign
Selection

Enhanced
Security

Resource
Allocation

Boost in
Contributions

Let's Shape the Future Together!

Ready to shape the future of your business? Connect with ITKnocks, your catalyst for innovation. Let’s collaborate and transform possibilities into reality. Contact us, and let the possibilities unfold!